Original Video Viewers

People Like Cheese: How video viewers watch, share, and complete original video

The original video space is a bit like mad science, with marketers, agencies, and content creators all looking for the secret formula for engaging audiences.

So AOL Video took a look at three categories of original videos – style, entertainment, and lifestyle – and figured out what got people to watch, share, and complete.

A few examples: Longer videos don't necessarily mean a drop in completion rates for certain topics. Exclusivity matters for shareability. And yes, people like cheese more than they like chickpeas. (But that you probably could have guessed.)

Please contact us to learn more about this study.