Premium Ad Formats
Innovation on display
When you think about online ad formats, the word “beautiful” probably doesn’t spring to mind. We’d like to change that. We’ve made it our mission to develop new display ads that please the eye while delivering results.
Take our 300x1050 Devil ad unit, which broke all the tired old rules of display. Or the revolutionary spirit of the Pictela powered standard-sized Premium Formats– which are far from "standard" banners. Now, we've reached a third milestone in our effort to beautify the web. Pictela has partnered with third-party publishers to help them adopt the Devil unit - which is known to the industry as the IAB Portrait - bringing a better online experience for users, publishers and advertisers all across the web.
The sound of your voice
Project Devil provides marketers with a clean space to deliver a clear brand message. An Devil unit is placed to allow consumers to interact with your brand – all without leaving the page and the content that attracted them in the first place. Project Devil adds more impact to the Devil unit by combining it with 100% share-of-voice.
The technology behind it all
The technology that powers our Premium Formats is Pictela. Pictela is an award-winning technology platform that manages and distributes brand content – including high-quality photos, videos and applications – in online advertising and social media environments.
Pictela by the numbers
Interaction: Consumers interact with Premium Formats three times more often than standard rich media.
Engagement: When Premium Formats are viewed by users, there is an average engagement time of 75 seconds.
Attention: They also watch an average of 2.5 videos.
Devil by the numbers
Average engagement rate of 6.91% – more than 4x the industry benchmark
Average engagement time of 47 seconds – more than 3x industry standard
Attract 36% more attention than standard rich media
Outperform standard rich media interaction rates by 7x
Increase purchase intent 263%
*Source: Devil benchmarks from Devil 1H11 Performance Benchmark Report, AOL Internal Data
**Source: IPG Media Lab with Affectiva and Dynamic Logic, June 2011
