Influencers
Reach the people that reach people
They’re the people others listen to, whose opinions are trusted and decisions relied on. And more and more, they’re fueling dialogue across the web. Imagine what their influence could do for your brand.
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Fast Facts
They’re social. The Huffington Post’s affluent, trendsetting users are 70% more likely to post content to their social media accounts.
They’re vocal. HuffPost users leave 3.5M comments on the site every month.
They’re technical. AOL Tech visitors are 32% more likely to advise others frequently about purchasing electronics.
They’re political. The Huffington Post readers are 106% more likely to have written an article for a magazine or newspaper, and 99% more likely to have written a letter to the editor.
They’re maternal. ParentDish moms are 23% more likely to offer parenting advice to other moms.
They’re experimental. KitchenDaily users are 42% more likely to try new family-related products and investigate emerging parenting trends.
Sources: Ipsos Internet News Survey, March 2010; AOL Internal Data; Technorati; comScore January 2011; Erdos & Morgan Opinion Leaders Digital 2010;@Plan Rel Q4; eMarketer, “Understanding How New Moms Share”, November 22, 2010; comScore Plan Metrix, December 2010
