Run with a great crowd
Meet our audience: the 118M high-value consumers we see every day on our sites and through leading advertising network, Advertising.com. We’re pretty sure you’ll come to love them as much as we do. You’ll probably see some familiar faces, as it’s likely many of your customers are already here. After all, our users spend more time each day on our sites than on any others – including Yahoo!, MSN and Google.
The AOL audience is:
Affluent: AOL’s average user is 40 years old, peak years for income. In fact, 40M of our users have a household income of $100K+.1 Plus, they’re also 10% more likely to live in the top 20% of the wealthiest zip codes.2
Influential: AOL users are 30% more likely to share online stories with friends, and 23% more likely to have 250+ friends on a social network. They’re also more likely to advise others on major purchases, and to make household purchasing decisions.3
Engaged: AOL’s style, technology and politics content keeps audiences engaged 62% longer than MSN sites, and 31% longer than Google sites. We also grab attention with ground-breaking ad formats like the IAB Portrait.
(Sources: 1 comScore 2011. 2,3 Booz & Company Online Consumer Behavior Study (Spring 2011) as prepared for AOL, comScore February 2011)
The end result
When you place your brand’s message in front of our audience – surrounded by the content they love, in a context they’ve grown to trust – you get better results. Plain and simple. So take a closer look at the people we reach and see how AOL can connect you with them.



